Or my newest effect, “What Ice Cream Are You?,” the sequel to the bagel effect, which is slowly beginning to pick up steam with just shy of 400 thousand views on almost 2500 posts in just over a week.
So while What Bagel Are You definitely contributed to a lot of this, compare the reach of those Instagram effects I mentioned before. In two years of publishing to Instagram, I didn’t even crack one third of the reach that I saw on TikTok from one filter in one week. Let that sink in.
This is in part due to TikTok’s absolute domination over the social media space right now. That’s an obvious draw. But you can’t rule out their intentional features, like a clever effects tray that incentivizes users to try trending effects, effects suggestions that highlight newly published effects, effects search, and collection pages where you can see other people using them.
I also want to acknowledge that yes, my business is called Dan Schenker Photography, but I’ve always used it as an umbrella for any creative outlets: all sorts of photography, videography, virtual tours, AI photo editing and image manipulation, and more. So it shouldn’t come as much of a surprise that I’ve found a way to work creative endeavors like AR effects and music into my business.