Strategy Meets Creativity
Growth Strategy for Creators & Small Businesses
Building brands can be fun, and I’ve done it a bunch!
I’ve worked with entrepreneurs, musicians, influencers, and household name brands to:
- Build unique growth strategies that attract the right audience
- Create digital experiences that keep people engaged
- Deliver photography, social content, and copywriting that tell strong stories
When we work together, you can expect deep 1:1 strategy, a dash of humor, and being in your corner to help you stand out with your own brand voice.
Oh, and dogs love me. I think that should be good enough…right?
From the Blog
The End of an Era
Instagram filters are dead. Yes, Meta is sunsetting its third-party effects creation tool, Meta Spark, today. That, coupled with the credible threat of a TikTok ban in the US could [...]
Looney Tunes ACME Bootcamp TikTok Filter x Dan Schenker
The year is 1996. I'm stepping up to the plate in my t-ball game, and in just a few months, Bugs Bunny would pull Michael Jordan into the Looney Tunes [...]
Dan Schenker Accepted Into The 2023 TikTok Effect House Accelerator Program
As an effect creator, I try to stay on top of new ways to get out in front of people and connect with other likeminded folks. So when TikTok announced [...]
Interview With Optix: “What Bagel Are You?” Filter: Q&A with Dan Schenker
Recently, I spoke with Rochella Providence of Optix, a cool (and free!) AI avatar generator app, about all things TikTok filters. We covered things like FAQs about the creation process, [...]
5 Ways to Harness the Power of Custom TikTok Effects for Your Business or Brand
Friends and colleagues always seem surprised when I tell them that TikTok isn't an app for dancing teens anymore. Are there still dancing teens? Probably, but thanks to its tack-sharp [...]
I’m retiring as a photographer
Photography was something I fell in love with accidentally. As a 17-year-old, my favorite class in high school was an elective that encompassed 3D modeling and architecture, mostly because my [...]
About Me
Hi, I’m Dan Schenker—a creative strategist from New Jersey who helps businesses and creators make sense of complicated ideas and turn them into brands people actually connect with.
Over the years, I’ve worn a lot of hats: photographer, designer, marketer, copywriter, growth strategist, systems builder, and creative director. Those roles may seem unrelated on paper, but they’ve all been driven by the same goal—bringing clarity to complexity through thoughtful strategy and great storytelling.
I’ve had the opportunity to work with organizations including Google, Squarespace, and Looney Tunes, while also helping independent creators and small businesses build brands from the ground up. Whether the project is a global campaign or a local business, I approach it the same way: understand the people, solve the right problem, and create something worth sharing.
Believe it or not, I do things outside of work, too! I’m a dad, I love music, humor makes up most of my personality, and I’ll bring you a bagel if you ask nicely.
Find me here:
Select Press
- The Witzard – Dan Schenker’s A.I.-generated Collection of Artwork Inspired By Elements from The Interrupters’ New Album In The Wild (Hellcat Records)
- POPSUGAR – The 20 Best TikTok Filters of 2022
- Lenslist – 10 AR Filters’ Creators You Should Follow | April 2022
- 2old4TikTok – New Trends, Filters, and Songs on TikTok | Disney Filter and Bagel Filter on TikTok
- NJspots – Photographer Feature: Dan Schenker (@heydanschenker)
- DeBoer’s Auto – SPOTLIGHT: DAN SCHENKER PHOTOGRAPHER
- Pathmonk – How an Authentic Website Supports the Customer Journey | Interview with Dan Schenker from Order Desk